About the Founder
Growing up in Florida, Lindsey was surrounded by sunshine and natural beauty. Her grandmother, Mamie Elsie, was raised on a farm and taught her the power of natural remedies and simple living—a wisdom that would later shape both her approach to wellness and skincare philosophy.
As a health coach and founder of Lindsey Kaszuba Health, Lindsey has always believed in simplifying daily routines and nurturing ourselves from the inside out. Her entire coaching practice is built on this principle. This holistic approach to wellness and Lindsey’s love of skincare naturally led her to explore the power of pure, organic ingredients for skin health, starting in her own kitchen with handcrafted facial oils that would eventually become elsie’s organics.
When it came time to name this brand, it felt perfect that her maiden name initials (LC) echoed her grandmother's middle name, Elsie—a serendipitous nod to both her past and her passion for natural wellness.
About
elsie's organics was born from a viral moment—after Lindsey shared her personal facial oil recipe online, thousands of women tried it, loved it, and couldn't stop raving about the results. When the messages started pouring in from women who wanted to skip the DIY part but still wanted the glow, Lindsey knew it was time to bring these elixirs to life.
What began as a side-hustle apothecary in her NYC apartment has grown into something beautifully simple: a seasonal collection of organic facial elixirs, each thoughtfully crafted to deliver what Lindsey’s own skin craved—hydration, radiance, and simplicity. Every bottle is handmade with intention, bringing together the purest cold-pressed oils to enhance your natural glow.
Named in honor of her grandmother's middle name and serendipitously echoing her own initials, elsie's organics is more than just skincare—it's a celebration of simplicity and natural wisdom passed down through generations. Welcome to elsie's organics—where one bottle can transform your skincare routine and simplify your glow.